Building Your Booklife

The Discovery Process: Exploring Strengths and Weaknesses


(Me, reading at a bookstore in San Diego. Doing public events used to be a real problem for me because I’m a natural introvert. Photo by Keyan Bowes.)

This week, we’ll focus on self-discovery as a vital component of a writer’s career and your Public Booklife. Wednesday, I’ll discuss strategies for improvement as a way to minimize the kinds of stress that actually take away from creativity in your Private Booklife.

It’s certainly possible that in the distant past you did not need to promote your work. It’s possible that in the past all writers needed to do is turn in the manuscript and let the reviews, the interviews, and the incoming royalty checks wash over them. But today, unless you’re Salman Rushdie, Stephen King, or Margaret Atwood, you do need to be able to promote your work. Even if you have a contract with a major publishing house, you will need to coordinate some efforts with that publisher’s publicity department. You will need to become accustomed to the uncomfortable feeling that you are somehow being less than true to your core creativity while out hawking your wares.

For this reason, you need to find the level and the type of engagement that makes sense for you and your life. You need to be able to reflect your true personality, you need to find strategies that suit what you’re “selling,” and you need to find ways to separate your writing from your promotional efforts.

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The Pillars of Your Public Booklife: What Do You Find Most Important?


(Roller derby or the Internet flashing by? Photo by the highly recommended Jeremy Tolbert)

Today, a focus on your Public Booklife, or career, and on Friday, your Private Booklife, or personal creativity, with a book covers post for kicks on Thursday…

More than two thousand years ago, the strategist Sun Tzu wrote that the warrior skilled in indirect warfare is as inexhaustible as Heaven and Earth, as unending as rivers and streams, and passes away only to return like the four seasons. Curiously enough, these classic lines could as easily describe the relationship between you and the Internet, given how quickly a writer must adjust to and take advantage of opportunities. It also reflects the ephemeral quality of the Internet. Because of the vast amount of information and opinion posted every single day, every hour, every minute—supplanting the information posted a minute, an hour, a day before—you need to be fluid and flexible while retaining inner calm and balance.


(Sun Tzu, thinkin’ about book publishing)

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Cory Doctorow vs Booklifenow: Vertical vs Horizontal Learning


(photo by Joi Ito, Creative Commons Attribution 3.0)

Booklife could easily be described as a horizontal as opposed to a vertical learning experience. Its purpose is strategic across your writing life. It’s an umbrella not a sword cane. (I talk a little bit more about that in an Amazon feature today.)

But you need vertical learning experiences, too: ones that drill down to a specific level of detail on an individual project, so you can see how something works or doesn’t work.

Cory Doctorow is providing that level of vertical detail, and a potential toolkit, over at Publishers Weekly, as he begins to blog about his experiences self-publishing his new collection. I’d suggest checking out his posts periodically and taking notes.

The point isn’t to replicate what he’s doing, but to develop a strategy based on his experiences that fits your life and your work. Much still depends on context. I know Cory gets frustrated by people saying he can only do these things because he has the Boing Boing platform, but the general truth is: you do need some kind of leverage to operate at a high-level of visibility.

That doesn’t invalidate his experiment—far from it because the need for leverage/visibility is a given in the new media world. Complaining about someone’s visibility is as pointless as complaining about someone’s shadow being too long. Further, he’s taking a big risk in a lot of ways, and like most pioneers his experiments won’t just contribute to his own ongoing success but will open the way for a plethora of new approaches by others. (In short, it doesn’t matter how Cory’s able to do these things—they’re beneficial to the writing community at large.)

Cory got there with a lot of hard work and talent, and so will you, if in a totally different way because every creator is different. So tailor your approach to what fits your individual goals and the visibility you can expect to get for your project. And definitely monitor that RSS feed from Cory on PW.

What’s Inside? Getting into the Guts of Booklife

So, what exactly does Booklife include, and why should you care? Below you’ll find a detailed summary of the topics covered in my book.

During launch week, content every day. Tomorrow, the lifecycle of a book. Wednesday, the pillars of your public booklife. Thursday and Friday? Check back and find out.

■ INTRODUCTION
The introduction provides tips on how to use the book, including an admonition to test everything set out in Booklife. It also points out that Booklife is a strategy manual–it is not a text that provides details on how to set up a Facebook account or a blog. Instead, Facebook, blogs, and other new media are discussed in the context of their uses for the modern writer.

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Welcome to Booklifenow.com! (Sign Our “Guestbook”)

Welcome to Booklifenow.com, a site that serves as support for and a supplement to my new book Booklife: Strategies and Survival Tips for the 21st-Century Writer.

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