Communicating Your Booklife

Brad Moon at Wired’s GeekDad on Booklife

If you want a glorious look at a large version of the Booklife cover, check out GeekDad’s post about the book.

Brad Moon’s been tremendously supportive, and it was gratifying to get this blurb from him awhile back for Booklife. When working writers give it a stamp of approval, you know you’re doing okay.

As a part-time writer making the transition to a full-time career, BOOKLIFE has been an invaluable resource. Like many writers, I found myself juggling freelance gigs, while neglecting the bigger picture; essentially running on a writing treadmill with no viable long term plan. Writing is a challenging way to make a living, especially with shifting publication models, advances in technology (and accompanying distractions), a growing emphasis on self-promotion and the potential and pitfalls of burgeoning social media web sites. BOOKLIFE offers advice for dealing with these variables, as well as laying out a strategy for effectively organizing and planning your career. Important issues like health, fitness and maintaining a work/life balance are also addressed. Jeff VanderMeer’s personal anecdotes, real life examples and sense of humor go a long way toward preventing BOOKLIFE from becoming a dry “How-To” manual, while sections on Public Relations, Editors and Agents have helped me to anticipate and prepare for what lies ahead.

Book Tour Prep in the Modern Age

If I could only bring three things with me on my book tour, I’d choose pens (you can always find something to write on), a manually winding watch that doesn’t require a battery, and copies of the books I’m touring behind. Note how shiny and new those books are right now, at the beginning of the tour. They won’t stay that way. The Finch copy will get all tattered and torn and marked up from me using it to read from. The Booklife copy I plan on turning into a keepsake by having readers at events sign it. By the end of five weeks it will be full of signatures. It may also be tattered, but I kind of like that idea. It should have some signs of having gotten out into the world.

I’ll discuss some ways in which modern book tours are more like playing three-dimensional chess on November 2, when my tour really begins to kick into high gear, but for now, a few images from my preparations with accompanying explanation. Also check out my post on my personal blog about the organizational principles of a book tour.

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Booklife on Amazon’s Movers and Shakers

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Even though we’ve gone for a soft roll-out for Booklife and Booklifenow for reasons having to do with my novel being published at roughly the same time (the strategy a subject for a later post), it’s been a great week for the book and the site. In addition to a ton of well-wishes and interest from various book sites, Boing Boing posted a rave review of Booklife, writing in part that ” “.

Sparked by that, Booklife entered the stratosphere on Amazon, peaking (for now) in the mid-300s and making Amazon’s “Movers and Shakers” list for the most dramatic rise in sales ranking, as noted on the Omnivoracious book blog.

So thanks all of you who helped make that happen, and I hope you share the link to this site with your writer friends. If you haven’t bought the book but were thinking about it, help us keep the momentum going.

Next up–the Pillars of Your Personal Booklife.

Booklife: The Tale of a Cover

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(Booklife in an alternative universe.)

Master designer John Coulthart created Booklife‘s distinctive cover. But what that final cover can’t show readers is the long, drawn out process of getting to a great cover. That process was partly my fault and partly an inherent problem in creating something unique for a writer’s manual. After finalizing Booklife, Coulthart wrote about the experience, including several cover drafts from along the way. In doing so, he gives an interesting and invaluable behind-the-scenes perspective. For your enjoyment, and those who might’ve missed it, we reproduce his original post below the cut.

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Booklife Essentials: Knowing the Lifecycle of a Book


(The remains of writers who never did understand the lifecycle of a book. Photo by the highly recommended Jeremy Tolbert.)

In this first week at Booklifenow, it’s important to provide a breakdown of the lifecycle of a book. While this information might appear basic, very few first-time authors seem to receive it prior to publication. As a result, many writers are unable to take advantage of possible opportunities. Even worse, not knowing what happens when results in the following unfortunate scenarios: writers asking for things at the wrong time, writers not understanding their role during a given part of the process, writers being really irritable about quick turn-arounds on tasks like approving edits, and editors wasting time answering questions that could be forestalled with some simple documentation.

If there’s one way that agents and editors could help their writers it would be by not assuming any prior knowledge of this lifecycle—although it is true that the process can change from publisher to publisher. (The lack of internal documentation of process at most publishers is a bit of a crime.)

The process set out below the cut constitutes a general breakdown of events and timing issues that occur during the lifecycle of a book. A week-by-week breakdown would be too long for a blog post. (I recommend supplementing the information I give you below with Colleen Lindsay’s excellent post on working with publicists.)

However, the traditional lifecycle doesn’t approach the “book” as a mutable object that can take many different forms in the modern era. If you boil the process down, stripping off the detail and making a “book” a more fluid creature, the lifecycle roughly becomes:

• Creation and perfection of content.
• Acquisition of a platform (or format) for the content.
• Creation and perfection of the “skin” (aesthetic) and context for the content.
• Accessibility to the content.
• Visibility for the content.

In creating your plans for your book, always keep this simplified version of the lifecycle in mind. It helps focus your efforts by reminding you of what’s important.

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