Friday’s Links: Pirates, Publishers and Profit

Samir Balwani writes about engaging your audience via the use of social media, offering that fear of actual interaction with potential customers – and the risks that it potentially brings – doom brands to mediocrity.

A recent study from Attributor indicates that online book piracy is pervasive, according to Publishers Weekly.

Author Jim C. Hines is skeptical regarding the piracy study. Read his response here.

BookEnds LLC offers a few tips on avoiding literary scams.

Three US universities have agreed to not buy the Kindle based on accessibility issues regarding its potential use by blind students.

Literary agent Rachelle Gardner wonders how readers discover new books. She’s asking for your input.

Michiko Kakutani reviews Jaron Lanier’s You Are Not a Gadget, a warning against the collectivism and anonymity of the internet. No Luddite, Lanier is a pioneer in the field of virtual reality and a silicone valley veteran.

Dennis Johnson reports that industry mag Editor & Publisher will continue publication under a new owner.

Xerox has teamed up with On Demand books to market and sell their Espresso Book Machine.

Stuart Evers on “What Writers Risk in Not Repeating Themselves”

n653213921_1671825_1056996Matt Staggs is a literary publicist and the proprietor of Deep Eight LLC, a boutique publicity agency utilizing the best publicity practices from the worlds of traditional media and evolving social technologies. He has worked in the fields of public relations and journalism for almost a decade. In addition to his work as a publicist, Matt is a book reviewer and writer whose work appears in both print and web publications.

Good For Your Booklife: In Praise of Indie Bookstores

One thing about my recent five-week book tour behind Finch and Booklife that I particularly loved was getting to read in so many great independent bookstores. Indies are extremely important to the well-being of book culture and often serve as strongholds for author events. This month, Indiebound has listed Finch as one of its Indie Notables, something I’m very proud of.

You can find some longer descriptions of indies in my book tour reports for Omnivoracious, but below the cut I’ve written downpersonal impressions of the indie bookstores I visited during the tour–including some little-known facts about each. A huge thanks to each and every one of them.

I’m also rolling out the new Finch negative campaign ad video (see above). Friends and fans from all over the world contributed to the video. After some bugs in moviemaker, Matt Staggs stepped in to finish it, including doing the voice-over. If you like the book, please feel free to post the video and a link to Indiebound this month, along with your own praise of the indies. Thanks.

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Booklife Guest David J. Williams, with “Viral Marketing Case Study: Or, How I Built Fake Websites to Sell My Real Books”

Today, a great guest post by author David J. Williams , whose futuristic military thrillers I quite enjoy–tightly written, intelligent, and exciting. This is being posted on Tuesday rather than the regular Wednesday due to a WordPress issue. – JeffV

er, hey, is this thing live? Well, first of all, thanks a ton to Jeff for inviting me to say a word or two about how I’ve been marketing my Autumn Rain trilogy (consisting of the books THE MIRRORED HEAVENS, THE BURNING SKIES, and the forthcoming THE MACHINERY OF LIGHT). I’ll also say a bit about Lessons Learnt and all that…

First, let me reveal the Actual Strategy, and then I’ll break it down a little from there. “Viral marketing” has more definitions than you can shake a stick at; it seems to me that the essence of the best campaigns is that they’re not transparently related to the author, but instead help to generate a buzz by virtue of their being a little mysterious.

The core of my campaign was the following site:

http://www.greateramericanews.com/breakingnews

“TERRORIST STRIKE DESTROYS SPACE ELEVATOR”

“AUTUMN RAIN CLAIMS RESPONSIBILITY”

That dastardly terrorist group Autumn Rain! Who the #$# are they? I.e., we’re dropped straight into the world, with a faux news site with CNN-like look-and-feel, reporting on the aftermath of the catastrophic event that opens the first book. There’s plenty of “apparent” content and even (if you click on the graphic at the top) an actual video, in which a doomed reporter broadcasts his final hapless transmission. Of course, if you try clicking on the other links, you rapidly realize that there’s really not much to this website: it’s just a shell, intended to convey the emotional impact of Something Really Huge Going On, creating the illusion of verisimilitude…an illusion that’s carried still further by the page that virtually every link takes one to:

http://www.greateramericanews.com/restricted.html

The world of 2110 is one where the government has the Internet in “lock-down”, so it ties in thematically…but the point is that this website is like a cat that arches its back and makes all its hair stand on end to appear larger than it actually is. (I apologize for that somewhat-forced analogy, but as I write this, my feline friend Captain Zoom is sitting on my lap and intruding upon my cognitive processes, in addition to making it that much harder to type).

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Booklife on Support For Your Writing

There’s been a lot of discussion about fiction by women, special issues of fiction by women, feminist criticism, and possible disparities in the number of submissions by men versus women.

It may seem like a tangent, but I think portions of this section of Booklife pertaining to the support of your partner or friends are relevant to the conversation. So here’s your Monday post, two days early… – Jeff

Writing is a solitary activity, but you need to have some kind of moral support or it can become a lonely activity. I’m lucky in that my wife Ann is my partner in editing projects, my first reader for books, and loves my work — yet she still has the distance to give me honest feedback. Because she isn’t also a fiction writer, there’s no tension between rival careers, the kind of dynamic that’s especially destructive when one writer’s career is going strong and the other’s is entering a decaying orbit.

But support comes in many forms. It might come from friends and family instead, whether or not you’re in a committed relationship. It might be less proactive, as in the case of a partner who believes in your effort and helps you find time for it. In one case, a friend’s husband supported her for over fifteen years, believing in her even if he didn’t always care for her work. One day, after hundreds of rejections, she not only got a book deal, she won a literary award with a huge cash prize, received offers for publication in foreign language editions, and now provides most of the income for their family. Without her husband’s belief in her, she might never have gotten to that point.

Only one situation is intolerable for the health of your Private Booklife: to have a partner who either passive-aggressively or actively doesn’t support you — doesn’t support you or the work. I know several people in relationships like that and, inevitably, if the person is serious about pursuing their goals, they find someone else to support them emotionally (or they quit writing). In a sense, they have an emotional affair with another person — someone who better appreciates their writing and their goals.

In his book Word Work, award-winning writer Bruce Holland Rogers has done a great job of identifying the six main areas in which a partnership can hurt or help a writer: Identity, Work Habits, Play Habits, Audience, Blame, and Gender Roles. I haven’t found any better description of the dynamics of support in a relationship between a writer and his or her partner. Here’s a summary of his analysis of these six areas:

Identity. A partner can either help confirm or deny your identity as a writer. A partner who tends to agree with the view of the wider world that your dream is futile or impractical (or, worse, ridiculous) helps to erode your identity as a writer. A partner who confirms that identity helps you to create a separate reality in which you are a writer. This also creates a positive space in the home for your writing.

Work Habits. Your partner should be respectful of your personal space — not, for example, forever tidying piles of material that may look like a mess but constitute the organic progress of a book for some people. In addition, you may have odd habits, like stopping in mid-sentence to write down a sudden idea or image. Ideally your partner will try to understand this behavior and not take it personally or think of it as rudeness. It’s an essential part of many writers’ process. (Nor, however, should you feign a certain amount of eccentricity to get out of responsibilities.)

Play Habits. A vital element of stimulating the imagination is play, which means writers can be pretty silly sometimes. A partner who doesn’t engage in reciprocal play with you may actually be stifling your ability to recharge your imaginative batteries. At the very least, reacting negatively to a playful situation will make it harder for you to be creative over time — especially if that sense of play involves sex.

Audience. You must be understanding of partners who do not want the role of reading and responding to your work. Although there’s a great temptation to want your partner to be your first reader, not all people are suited to this job. Don’t force the issue, especially in a situation where the partner is otherwise supportive.

Blame. You shouldn’t blame your own creative frustration on your partner. Partners often sacrifice as much as the writer for the writer to have the space and time to be creative. Blaming your partner for your problems isn’t just wrong, it’s unjust.

Gender Roles. Your relationship with a partner should acknowledge the unique stressors pursuing a creative dream can put on the division of labor in a household. Unfortunately, many homes still assign certain roles to women and other roles to men. Male writers in particular can unwittingly take advantage of that traditional division of labor to find time to be creative at the expense of their partner’s time and effort. Without a frank discussion of roles within the household, and finding a realistic balance that benefits both parties, someone will eventually be simmering with resentment, and communication will deteriorate. As one female writer who wished to remain anonymous put it in an email to me: “[The significance of sacrifice is] wrapped up for me in the stress/struggle I have as a female writer, on the losing end of gender expectations. There a number of things I always felt like I should do: cook healthy meals, exercise, keep the house clean for me and my significant other, remember my friends’ and family’s birthdays, be there for my five younger siblings whenever they need me, etc. Yet I’m constantly aware of the fact that all the time I spend on those good things is time that I’m not writing. I constantly feel guilty — either guilty because I’m not writing, or guilty because I’m not keeping up with the tasks mentioned above. I think women are probably more prone to that feeling of guilt and personal failing than men, though perhaps that’s just a stereotype.”

This last issue, of gender roles, speaks to another issue, as well: the value of self-sufficiency. No matter how much support you receive, there’s something solitary at the heart of being a writer, and you alone are responsible for making the decisions that nurture and support your creative life. There can be a liberating quality in recognizing this fact. As Tessa Kum puts it, “I’m flying solo in every sense of the word. No one does the dishes. No one requires my time. No one tells me what I can and can’t do. Every good and great and kind thing a partner might do for me, I do for myself. Every harsh and horrible and crippling thing a partner might do for me, I do for myself.”